Airtable Sales & Marketing Intelligence Database

A structured database designed to support lead generation, prospect research, and outreach preparation. Built for agencies, consultants, and businesses that rely on high-quality prospecting.

⚠️ Note: An Airtable AI plan is required to use this database.

Current Categories

🔹 Lead Research & Enrichment

• Prospects – B2B SaaS lead research with AI-powered tech stack analysis, growth signals, and messaging gaps
• Agency Prospects – Agency-focused research with content gap and positioning analysis

🔹 Competitive Intelligence

• Competitor Analysis – Compare up to 3 competitors for growth triggers
• Pre-Pitch Intelligence – Identify competitor weaknesses and positioning opportunities
• Marketing Misalignments – Detect strategy gaps and opportunities

🔹 Sales Preparation

• Buying Signals – AI-powered signal detection and analysis
• ICP Pain Points – Identify pain points for ideal customer profiles
• Offer Clarity Builder – Optimize sales offers and CTAs

🔹 PR & Media Outreach

• Journalists – Database with beat matching and pitch scoring
• Articles – Article analysis for PR opportunity identification
• Media Lists – PR campaign management and personalized pitch support

Unifying Theme

The database provides a complete pipeline:

1. Discovery – Find and categorize prospects across multiple channels
2. Research – AI-powered analysis of prospects, competitors, and positioning
3. Intelligence – Actionable insights about pain points, buying signals, and opportunities
4. Preparation – Build personalized outreach strategies and sales messaging
5. Outreach – Support direct sales and PR-based lead generation

Status

This is a work in progress.
I’ll continue updating this repository with:

• Additional use cases
• Expanded categories
• Refined workflows